Privacy Policy – The Sports Circle Ltd
Last Updated: [01/03/26]
1. Introduction This Privacy Policy explains how The Sports Circle Ltd (“we”, “us”, “our”) collects,
uses and protects your personal information when you visit www.thesportscircle.co.uk or purchase
and use our membership and subscription services.
We act as the “data controller” for the purposes of UK GDPR and the Data Protection Act 2018.
2. What Information We Collect
We collect the following categories of personal data where necessary to provide and manage your membership:
• Identification and contact details – name, email address, phone number.
• Demographic information – gender, date of birth.
• Address information – full postal address and country of residence.
• Membership and subscription details – type of membership, start date, usage history and preferences.
• Payment and billing information – payment status and identifiers provided to us
by GoCardless. We do not store your full bank details on our own systems.
• Communication data – enquiries, feedback, complaints and correspondence with us.
• Technical data – IP address, browser type, device information and usage data collected via cookies and similar technologies.
Providing the personal information above is necessary for us to assess eligibility, set up and
manage your membership, collect payments and deliver the services you have subscribed for.
Failure to provide requested mandatory information may mean we are unable to deliver some or all
of the services you have chosen.
3. How We Use Your Information
We use your personal data to:
• Register and manage memberships and subscriptions.
• Provide access to member-only content, events and services.
• Process payments and recurring billing via GoCardless.
• Monitor usage of services, including to determine whether a cooling-off period has been waived.
• Communicate with you about your membership, changes to services and important updates.
• Respond to enquiries and provide customer support.
• Comply with legal obligations, such as accounting and tax requirements.
• Improve and develop our website, services and member experience.
• Send marketing communications where you have given consent or where we are otherwise permitted to do so.
4. Legal Bases for Processing
We rely on the following legal bases:
• Contract – to enter into and perform our membership and subscription contracts with you.
• Legitimate interests – for example, improving our services, preventing fraud and ensuring network security, where our interests are not overridden by your rights.
• Consent – for certain marketing activities and for non-essential cookies.
• Legal obligation – for example, retaining records for tax and regulatory purposes.
5. Sharing Your Personal Data We do not sell your personal data. We may share it with:
• Service providers acting as data processors, such as website hosting, IT support and analytics providers.
• GoCardless, for the purpose of processing membership payments.
• Professional advisers, such as legal or accounting advisers, where necessary.
• Regulators, law enforcement or public authorities where we are legally required to do so. All processors we use are bound by written contracts requiring them to keep your data secure and to process it only in accordance with our instructions.
6. International Transfers If we transfer personal data outside the UK or European Economic Area, we will ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms recognised under UK GDPR.
7. Data Retention
We keep your personal data for as long as necessary to fulfil the purposes set out in this policy, including for membership administration and legal, accounting or reporting requirements. Membership and transaction records are typically kept for 6–7 years after the end of the relevant financial year.
8. Your Rights You have the following rights under data protection law (subject to conditions):
• Right of access – to request a copy of the personal data we hold about you.
• Right to rectification – to correct inaccurate or incomplete data.
• Right to erasure – to request deletion of your data in certain circumstances.
• Right to restrict processing – to request that we limit how we use your data.
• Right to object – to object to certain processing, including direct marketing.
• Right to data portability – to receive your data in a structured, commonly used format.
• Right to withdraw consent – where processing is based on consent.
To exercise any of these rights, please contact us at hello@thesportscircle.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at
www.ico.org.uk.
9. Cookies and Similar Technologies
We use cookies and similar technologies on our website for essential functionality, to enable secure membership logins, and to understand how our site is used. For more details, please see our Cookie Policy.
10. Security
We implement appropriate technical and organisational measures to protect your personal data, including access controls, encryption in transit, secure hosting and staff training. However, no system is completely secure and we cannot guarantee absolute security.
11. Children
Our services are not directed at children under 18. We do not knowingly collect personal data relating to children under 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact hello@thesportscircle.co.uk